High School Case Competition

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Four teams from three high schools in the Metro Vancouver area attended the day-long case competition on 27 April 2018. Teams were comprised of grade 10, 11, and 12 students who were taking a tourism class at their schools.

Students were provided with the broad topic of overtourism and were asked to prepare a skeleton presentation prior to the event. A specific question was posed at the beginning of the competition day and students were required to apply creativity and research in designing and delivering their presentation. The 2018 event’s specific question pertained to how visitor dispersal may be an effective tool for mitigating effects of overtourism:

According to a World Tourism Organization report from January 2018, international tourist arrivals increased 7% globally in 2017, reaching a total of 1.322 billion. This growth is expected to be sustained at a predicted rate of 4-5% in 2018. In North America, particularly Canada and Mexico, the growth was 2% in 2017. While this looks good on paper, people who live in popular destinations around the world are increasingly experiencing extreme disruptions to their daily lives because of the influx of tourists. Metro Vancouver may not yet be on par with cities where visitors outnumber residents but the effects of tourism growth are still realities that many locals are increasingly experiencing.

One method of addressing overtourism is through tourism dispersal, whereby visitors are enticed to visit areas outside of where foot traffic is densest. While it relieves pressure on areas that are currently overcrowded, visitors are also more likely to contribute to the local businesses of those underserved communities. One of the goals outlined in Vancouver’s Tourism Master Plan is to decrease the effects of over tourism by tourists through “leveraging the cultural diversity and unique characteristics of its neighbourhoods as tourism products.” This would include developing and marketing events and attractions in quieter areas of Metro Vancouver.

How can neighbourhoods within Metro Vancouver help to reduce the negative effects of overtourism through dispersal?

You may choose to focus on a specific area or to address the topic in general.

Guest judges included Walt Judas, CEO of TIABC; Mev Masse and Dennis Green from go2HR; Alexis Kereluk from Connect 7 Group; and Paolo Fresnoza, Capilano University instructor. These industry mentors provided constructive critique on where students performed well and how their presentations could have been stronger.

Ultimately, the H.J. Cambie team was awarded first place for their innovative concept to encourage dispersal through developing the Tsawwassen area of Delta, BC. Team members included Karnbir Johal, Adam Panjwani, Vikram Padmanabhan, and Gurbir Deol (pictured below with Coach Tania Basi).

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Event prizes were generously sponsored by local tourism operators, Capilano Suspension Bridge, Landsea Tours, Harbour Air, and Westcoast Sightseeing.

PATA Cap U Student Chapter is looking forward to hosting the High School Case Competition again in 2019.

View additional photos from the event.